Content buyers have a lot to do. They manage blogs, social media, SEO, and many other aspects of their business. When it comes to buying content it can quickly become one more thing that has to be managed and before you know it you might find yourself in the weeds with incomes to managing the content that you buy.
That’s why we’re sharing five things that every content buyer should do. This can help you to get organized and have a plan for moving from buying to publishing without losing content and getting stuck with what to do after purchase.
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1- Content Buyers Should Buy with Intention
Be purposeful when buying content that fits your niche and stays within the scope of what you already write about.
When in a VA and content buying group you can easily be distracted by all the pretty things. Bright images of chocolate cake can be so enticing and before you know it you may be purchasing delicious-looking food content.
But, if you aren’t a food blogger or influencer that content will serve no purpose.
That’s why you should be very intentional in the type of content you are going to buy. This is where your data comes into play. Only you, or those who work closely with you behind the scenes, know what your data looks like.
Use your blog’s data to determine the type of content you need. What’s already doing well on your site? Consistently offering similar content using niche or sub-niche keywords will boost your SEO and help you to become an authority in your niche.
2- Content Buyers Should Have a Budget
If you don’t know how much you can afford to spend when buying content it’s easy to lose track and before you know it you’ve overspent on content.
Knowing and understanding your business income is an important aspect for any online entrepreneur.
Take a good look at your income and determine how each dollar will be used. The rule of three is a great way to approach any business financing.
Divide the income into three groupings. One batch will be the amount you pay yourself. The next batch is the amount you pay for your expenses and the third is the amount you put back into your business to help it grow. You can use this batch for purchasing content, advertising, or even for continued education.
You get to decide how much is in each batch, but the rule of three for business financing is a simple way to budget your time, expertise, expenses, and growing your business.
Once you have a budget, you’ll know exactly how much you can afford to spend when it comes to buying content.
3- Content Buyers Should Have a System in Place
A content buyer often buys a lot of content. Whether it’s customized content purchased from a single seller or a variety of exclusive or semi-exclusive content from several sellers it’s not long before your email is backlogged with content.
Without having a system in place for managing your purchases, content can quickly get buried in emails and shared drive folders. It’s not long before that content is forgotten.
That’s why it’s important for content buyers to set up systems to manage purchases.
Tips for Managing Purchased Content
1- Have a System
Set-up and organize a planning system that moves your purchased content from planning to holding to processing, to published. Asana, Trello, Monday Morning, and other planning systems can help to organize your ideas, your plans, and your content in a way that keeps your business moving forward.
2- Set Up Folders
Set up folders on your desktop, Google Drive, Dropbox, One Drive, or other cloud-based file managers. Organize your folders by keywords, or sub-niches, so that when products come in you can categorize them quickly and efficiently.
Link those folders inside your system. Or, at least within your planning system document where the content can be found including the file location and file name.
3- Process delivery emails quickly.
When you receive an email with content attached, open it, and immediately process the files to your own system. Don’t leave it in the seller’s system as they may delete the file or folder from their email server after a short period of time.
4- Don’t Forget
It’s easy to say don’t forget, and we start out with the best of intentions, but, when you begin purchasing more and more content it’s not long before it can be forgotten and lost.
Remember that purchased, unused content, is lost money. You’ve paid for these products, if you aren’t using them, they are not serving to help you grow your business. Every product you purchase should be put to use within a reasonable time frame.
Think of your purchased content as you would an employee, it’s purpose is to relieve time constraints on your business. But, if it’s just sitting around, unused it’s not serving its purpose. Get it moving, and put it to work earning you money, via an affiliate, ad, or product sales.
4- Content Buyers Should Develop Great Working Relationships with Sellers
Content creators, VAs, are savvy when it comes to knowing the needs of bloggers. When you purchase content that you absolutely love see what other services that content creator/sell has to offer.
Often, you can purchase an item in a buy/sells group and discover how talented a content creator is. They often offer customized services such as photos or graphic work, writing introductory paragraphs, descriptive lists, SEO services, and more.
Imagine how much more you can publish when you have a little more help. Even if it is simply asking them to write a custom niche-specific round-up or article for you any additional help you can get from a content creator will help you with the ever-pressing need for more content.
- Offer them encouragement! Thank them if their work is good.
- Ask if they provide custom services.
- Ask if they have a private sales group for their regular clients.
- Ask about their fee structure or hourly rate and invoicing procedures.
- Request their services from time to time.
5- Content Buyers Should Check for Duplicate or Plagiarized Content
When buying articles in VA groups, it’s important to be sure the content you buy is exclusive.
Buying a recipe or printable is fine because the content you write around those will be original. But, when buying an article you want to be sure that it isn’t found elsewhere on the web.
Google and other search engines are constantly scanning websites. Their search bots are cataloging millions of sites daily. Having original content is a must, otherwise, your site could be wrongly categorized as duplicated or worse stolen content
Sometimes, content creators use PLR (private label rights) articles and then re-sell them to unsuspecting blog content buyers. PLR has been around for many years, magazines, and newspapers use them frequently to fill content.
While it is entirely legal for content creators, VAs, and journalists to re-use and re-sell this purchased content, a savvy blogger will want to ensure that the content has been re-written before publishing the article on their own site.
We suggest using online tools to verify the originality of article content that your purchase from a VA or Content Creator.
3 Ways to Check for Duplicate Content
Also, it’s a good idea to also check duplicate imaging. You don’t want to get dinged on Pinterest for using imaging that is the same as another blogger.
Buying semi-exclusive content doesn’t mean you have to settle for identical images. In fact, a good content creator will mix up their photography so that the final image work looks different.
To check for duplicate images, open the preview of your blog post with images in place. Right-click the photo and click Search Google for Image. This prompts an image search in Google and you will be able to see if the exact image is used elsewhere on the web.
Discover why Pinterest Marketing Works
You can also check Pinterest, especially for recipes. Type in the title of the recipe and you’ll be able to quickly scroll and see if the same image is used again and again. This often happens with PLR content because once purchased PLR content can be used again and again, without violation of copyright. It’s up to YOU to determine if you feel you want to use those images or not.
Stock photos will often come up in searches, for those to ensure any graphic text is different.
If you find that content you’ve purchased is duplicated, or plagiarized content, contact the seller, and ask for either a complete re-write or a refund. You are well within your rights to do so. And, if you aren’t satisfied with their answer or response, you can always file a PayPal dispute.
Don’t forget… purchased products that never get used is lost money. Don’t leave it sitting on the table, put it to work.